THE MICRO-DISTILLERY
Above our English pub at 249 W. Short St., downtown Lexington.
THE NEVER SAY DIE EXPERIENCE
Sixty minutes, four rooms and the whole story, from a foal saved by a shot of Bourbon to the still where we make our New World Gin.
The Library
A 1950s-style British library where the tale unfolds, from the racehorse's improbable beginnings to the founding of the brand.
The Tasting Room
Finished in limestone and oak, with a tasting table shaped like a racetrack. Taste the core Never Say Die range.
The Barrel Room
Styled on a traditional Kentucky rickhouse. Taste Double Ocean straight from the barrel, then bottle your own.
The Still Room
Where we make our New World Gin, with the boldness of the brand and a nod to our British roots. Learn how it’s made, then taste a sample.
BE FIRST THROUGH THE DOOR
The Never Say Die Bourbon Experience
Explore the legend, taste transatlantic Bourbon, and fill your own bottle.
Your visit begins in a 1950s-style British library, with the improbable true story of the racehorse that inspired our name. From there you'll move through our limestone-and-oak tasting room and a barrel room styled after a traditional Kentucky rickhouse, then finish in the Still Room, where we make our New World Gin.
249 W. SHORT ST.
Lexington, KY 40507
Look for the raspberry awnings on Short Street, in the heart of downtown.
visit@neversaydiebourbon.comMore info
- Hours
- Announced before opening in early 2027
- Tastings
- 21+ with valid ID
- Group size
- 1 to 12 guests per time slot
- Non-tasting guests
- $15, including designated drivers
- Parking
- Paid lots at 221 and 350 W. Short St. and 139 N. Mill St.
- Accessibility
- Ramp entrance shared with Dudley's on Short
Private events
Hire the library, the barrel room or the whole pub.